American Express, Yahoo extend small business partnership
American Express and Yahoo extended their partnership on October 21 to give Yahoo Small Business members access to…
Lionsgate, Broadcause.com to launch social media charitable campaign
Lionsgate Films and social giving platform BroadCause will launch a charitable giving campaign November 1 employing social media…
Bank of America to implement ‘relationship enhancement strategy’
Bank of America is planning to offer new consumer-facing banking services by the end of this year, the…
Yahoo reports 2% Q3 revenue increase
Yahoo reported a 2% year-over-year revenue increase to $1.6 billion in the third quarter. Owned and operated display…
Q&A: Senndo CEO Manish Vij
Senndo, a free e-mail marketing service touted by its founders as the first of its kind, launched October…
Welcome e-mails with offers equal more transactions: Experian
Offers within welcome e-mails result in significantly higher transaction rates than those within bulk messages, according to research…
Omnicom reports 5.4% Q3 net income increase
Omnicom Group reported a 5.4% year-over-year increase in net income to $174.6 million in the third quarter of…
Carhartt launches integrated campaign
Clothing company Carhartt launched an integrated campaign October 18 to promote its 100-year-old brand. The effort includes e-mail…
Jim Beam launches ‘Beamfire Sweepstakes’ to engage consumers
Beam Global Spirits & Wine launched the “Beamfire Sweepstakes” on October 15 to interactively promote its Jim Beam…
Something old, something new
Last week, while I was waiting to meet with PJ Pereira and Andrew O’Dell, of the full-service advertising…