Supply chains are a money drain for marketers: CMO Council
Marketers should efficiently manage their supply chains to save money, said the CMO Council in a study. Liz…
Google reports 23% Q3 year-over-year revenue increase
Google reported a 23% year-over-year increase in revenue to $7.3 billion in the third quarter. Google-owned sites generated…
Corona Light to take over Times Square billboard in digital initiative
Crown Imports’ Corona Light beer brand will take over a 40-foot tall billboard in New York’s Times Square…
Mazda North American Operations names WPP’s ‘Team Mazda’ AOR
Mazda North American Operations named WPP Group’s “Team Mazda” agency collaboration its AOR on October 14, replacing Doner…
Social media is a tool, not a destination: DMA2010
Social media is a tool – not a destination, said Jeffrey Hayzlett, author and former CMO of Kodak, during the closing…
Pandora beta tests e-mail registration for mobile: DMA2010
Internet-based radio service Pandora is beta testing e-mail registration for its advertising partners on mobile devices. “We’re allowing advertisers to…
Disney to broaden location-based services in next six months: DMA2010
The Walt Disney Company will offer deeper location-based services in the next six months to broaden its entertainment experience…
DMA chief calls for public education about industry practices: DMA2010
Lawrence Kimmel, CEO of the Direct Marketing Association, praised the industry for being ahead of the curve and…
Bret Michaels shows up at the DMA 2010 and doesn’t disappoint
Waiting to enter the conference session at this morning’s welcome speech and keynote address at the DMA 2010…
Avon launches ‘Kiss Breast Cancer Goodbye’ campaign
The Avon Foundation for Women launched its first viral campaign, “Kiss Breast Cancer Goodbye,” on October 8. The…