Navistar takes ‘Get in Gear’ campaign digital
Truck and diesel engine maker Navistar International will roll out the digital components of its b-to-b campaign, “Get…
Virginia launches tourism iPhone app
The Virginia Tourism Corporation launched an iPhone application October 5 to give visitors immediate information about the state…
Yahoo acquires Dapper to boost display ad offerings
Yahoo acquired Dapper, maker of a display ad creation platform, on October 5. Financial terms were not disclosed.…
USA World Cup Bid Committee asks supporters to contribute soccer stories
The USA World Cup Bid Committee launched an e-mail marketing campaign October 4, asking supporters to contribute their…
Feed the Children launches integrated campaign
International hunger-relief nonprofit Feed the Children launched a campaign October 1 asking consumers to donate money and to…
Gaming the Millennials
I had read all about MTV’s “Twitter jockey,” Gabi Gregg, so I was curious to see her seated…
US Cellular launches ‘Belief Project’ campaign
US Cellular launched an integrated campaign, “The Belief Project,” on October 1 including direct mail, e-mail, newsletters, text…
ESPs go on acquisition spree to compete in emerging social, mobile channels
E-mail marketing firms have made at least seven acquisitions since the beginning of the year, snapping up social…
Brands integrate video and social in search
Marketers are scrambling to catch up with a fragmented and quickly evolving search marketing industry that takes greater…
Q&A with Universal Pictures’ Doug Neil
Doug Neil, SVP of digital marketing at Universal Pictures, explains his goals for the year, including a push…