Brands plot b-to-b campaigns to showcase vertical expertise
Several major brands recently launched global b-to-b campaigns, emphasizing their expertise in new areas and signaling a change…
Kodak taps Jotwani as CMO, president of consumer digital imaging
Kodak hired Pradeep Jotwani as CMO and president of its consumer digital imaging group, effective September 28. Jotwani…
Q&A: Blaine Mathieu, CMO, Lyris
Lyris, a digital and e-mail marketing company, recently launched a partner program to give marketers an advantage on…
Canon frames ‘Your Second Shot’ campaign to boost PowerShot cameras
Canon USA has launched an integrated campaign, “Your Second Shot,” to boost sales of its PowerShot digital cameras.…
2D barcodes getting more than ’15 minutes’ of fame
Looks like 2D barcodes are quickly becoming less of an enigma. Those tiny black and white encoded boxes…
Zeta Interactive launches digital coupon platform
Interactive marketing agency Zeta Interactive launched a digital coupon program, “Simply Savings,” on September 23 with Take 5…
KnowledgeBase Marketing creates SVP of marketing role
Database marketing giant KnowledgeBase Marketing hired Barbara Palmer as SVP of marketing, effective September 13. It is a…
DataXu launches three-screen ad placement platform
Digital ad exchange DataXu launched a platform September 21 that operates across mobile, video and online. The platform,…
Verizon, Motorola launch Super Bowl sweepstakes
Verizon and Motorola have launched a sweepstakes tied to the next Super Bowl to further customer engagement. The…
Inbox Insider: E-mail marketers using multiple calls to action, analytic tools
Three or more calls to action in an e-mail may seem like too many. However, 61% of marketers…