Former Shop.org chief launches social gaming firm
Scott Silverman, former executive director of National Retail Federation digital division Shop.org, launched IFeelGoods, a virtual product and…
Mastermind launches ambassador practice enlisting consumer aid
Last week, Mastermind, a social, mobile, digital and promotion agency, launched a social media brand ambassador practice with…
ShopIgniter launches social eCommerce platform
E-commerce software company ShopIgniter has launched a social media component to its platform. The company’s social e-commerce engine…
Kodak to kick off integrated effort to boost EasyShare sales
Eastman Kodak will launch a multi-platform campaign, “So Kodak,” in the first week of October to boost sales…
Pancreatic Cancer Action Network launches awareness campaign
The Pancreatic Cancer Action Network launched a campaign September 15 to raise public awareness about the disease. The…
Restaurant.com dishes out e-mail fulfillment service to clients
Restaurant.com launched an automated e-mail fulfillment service September 15 to give marketers on its roster a boost in…
Twitter redesign means more brand engagement with consumers, say industry experts
Marketers will be able to create a deeper level of engagement with consumers through Twitter’s revamped website, which…
American Airlines launches sweepstakes to promote iPhone app
American Airlines launched a mobile sweepstakes, “Mobile Million,” on September 15 to create buzz for its just-released iPhone…
Valpak to launch deals site
Coupon company Valpak will launch a deals website in November to provide advertisers and local businesses with another…
Inbox Insider: Video e-mail marketing on the rise, with hurdles
The use of video in e-mail marketing is growing, but it also presents a range of challenges for…