Post-Obama horn-tooting
Hey, why not — if your claim to fame was a digital campaign that helped put Obama over…
E-mail geo-targeting gone awry
Over some last-night-of-Hanukkah potato pancakes, my dad mentioned that he had received an e-mail from Borders with this…
Study says cross-channel and digital are key, but integration and measurement lag behind
The majority of marketers appreciate cross-channel campaigns, but true integration and measurement still lag behind, particularly in terms…
5 must-haves for your e-commerce site
Go Inside Multichannel Retail Should retailers consider getting into mobile commerce? Multichannel momentum As Web sales gain importance…
10 tips: Integrating multichannel data
Go Inside Multichannel Retail Should retailers consider getting into mobile commerce? Multichannel momentum In this tight economy, retailers…
AOL adds to local network with two acquisitions
AOL announced Thursday that it acquired Patch Media Corporation, a local news and information platform, and Going, a…
FedEx campaign targets UPS support of labor bill
A multimillion-dollar ad campaign was launched today by FedEx to target UPS‘ support of legislation that would make…
Spotlight: Kristi VandenBosch, CEO of Publicis & Hal Riney
New Publicis & Hal Riney CEO Kristi VandenBosch, formerly president of integrated agency Tequila, is excited to bring…
Study questions local search industry scruples
On June 8, Borrell Associates released a report, underwritten by SEM software provider Clickable, which questions the current state…
Top Tips: Make alternative payments work for your e-commerce site
With the new credit card bill potentially making plastic an option for fewer people — including those under…