Marketers focus on comforting images
On a day like election day, when the future all seems a bit up in the air, it…
Search for auto sales
For Nissan, the third-largest Japanese automaker, which boasts the Altima, Sentra and Pathfinder in its fleet, 2008 has…
New election campaign Web tactics
I’ve been endlessly fascinated by the sheer variety of tools and technologies both the McCain and Obama campaigns…
Thin line between personalization and invasion
This week, my thoughts turned to personalization – a concept that seems to keep gaining fans in the…
Verizon beats a hasty fee retreat
I had breakfast a few days ago with Jeff Arbour, VP of mobile integration at mobile marketing agency…
Emerging media cutbacks: Could more measurement keep investment up?
According to today’s Wall Street Journal, marketers are cutting back their budgets on emerging media, including social networking.…
Barack Obama — in your Xbox
Proving that Barack Obama is willing to market himself using any channel, the Seattle Times and other sources…
We all trust strangers
I liked a recent Mashable post from Universal McCann’s Tom Smith, which discussed his report on the usage…
Out with the old, in with the new for Hearst
In a move sure to bring some teens to tears, Hearst Magazines announced it would close down CosmoGirl!…
Stay connected to stay relevant
You know the feeling: You’re sitting in a conference session or a long meeting and suddenly the voices…