Global social media: Facebook apps to reach Asian Friendster fans
According to a blog post on Mashable, Facebook applications are now portable to Friendster’s developer platform. Remember Friendster?…
Obama/McCain: the search marketing divide
The 2008 presidential race isn’t just about red states vs. blue states. For the first time, it has…
Industry initiatives show progress despite tough times
As painful and befuddling as it has been to watch, hear and read, it was impossible to ignore…
UNICEF’s innovative marketing programs honored
I enjoyed my lunch today at the Nokia Theater at the opening day kick-off of Advertising Week, hosted…
First-ever “30 under 30” feature
When I turned 30, I was busy toiling as an associate editor at a now-defunct consumer magazine called…
Great news! Social networking surpasses porn in search
It feels like a seismic shift in the world of Internet searching — how could any topic beat…
A little bit of humor goes a long way in campaigns
We all love to laugh, but telling a joke takes courage, as anyone who has stood up in…
Web 2.0 and legal risks
I moderated a panel yesterday at the Promotion Marketing Association’s Digital Summit Summit, and ended up listening closely…
Measuring up
Car insurance powerhouse Geico is always looking to reach the “single and love to mingle” crowd, particularly in…
Prominence of digital media brings measurability, accountability
Last Monday, I began my work week in a bit of a direct marketing funk. After all, I…