Directo Day at DMDays
I attended a couple of sessions today at DMDays’ Directo Day, focusing on hispanic-targeted marketing. The first session,…
MMA Forum: opportunities for US mobile marketers
In a debate about opportunities for mobile marketers and advertisers in the US market at this week’s Mobile…
The vertical view
One of my favorite features that I work on each week is our “vertical” features — in which…
Promotional marketing
I just finished up a special feature on promotional marketing — I got such a great response when…
Search and display
An article from Monday’s New York Times, “Online search ads faring better than expensive displays,” fit in perfectly…
I’m ready for those walls to come down
I was happily surprised to see the article in last Friday’s Wall Street Journal about MySpace announcement that…
Loreen Babcock, CEO, Unit 7
What drives change in your agency? Developing our competency in inquiry – which keeps us in a mode…
The talent pool
I just finished working on an exciting feature that will run in next week’s edition of DMNews, called…
ad:tech: Agency leaders ponder, well, agencies
In a call for “a modern agency,” digital agency leaders questioned what I’ve been questioning myself for the…
Can everybody hit the target at ad:tech?
At an early afternoon press briefing, over boxed lunches and plenty of press releases, eight Ad:Tech exhibiting companies…