Razorfish reorganization includes two office closures
As part of a major corporate reorganization, Microsoft-owned digital agency Razorfish has decided to close its two smallest offices:…
ISP-level behavioral targeting stands in the spotlight
The issues surrounding behavioral targeting moved front and center last week with the news that ISP-level targeting firm NebuAd…
Godiva launches first-ever loyalty program
On May 29, Godiva Chocolatier plans to launch the Godiva Chocolate Rewards Club, the confectionery retailer’s first-ever loyalty…
Scott Monty, Ford’s social media guru, gets kudos
Back in October, we covered Ford’s “social media guru” Scott Monty’s work with the auto manufacturer in a…
Dealerships and franchises face unique search marketing challenges
When it comes to implementing paid search campaigns, good management and coordination is everything. But for companies with…
new Google search options and “rich snippets”
Okay, so I got some feedback from the folks at Range Online Media — their thoughts on whether…
Direct mail done right
When it comes to direct mail, success can be measured in a variety of ways besides straight ROI…
trademark infringement lawsuit against Google is a first
According to today’s New York Times, a San Antonio, TX-based company, FPX, has filed a trademark infringement class-action…
How will Google Search Options affect SEO marketing?
I reported yesterday on Google‘s new “Search Options” tool which appears in the left-hand navigation on the Google…
New Google Search Options offers real-time results
Google went live with several new user-friendly search products today, including Google Search Options, which allows users to slice…