IAB releases first official click measurement guidelines
The Interactive Advertising Bureau (IAB) announced the release today of the first official click measurement guidelines, which are…
Still “early days” for Twitter Search
The news that Twitter Search will soon start crawling and indexing the links that Tweets link to was covered…
Data drives Google design
I loved this New York Times in-depth piece from Friday’s issue, about how Google‘s design decisions are driven…
New study from iProspect highlights relationship between search and display
Search agency iProspect released a new study today, based on a survey commissioned by Forrester Consulting, which highlights…
4 Tips: Twitter marketing
Twitter is everywhere and chock-full of consumers – so more and more marketers want to get on the…
Click Forensics offers upgraded platform that identifies convertible traffic
Click Forensics has announced a new version of its traffic quality management platform, which will now allow ad…
Appssavvy partners exclusively with top app developers
Direct sales company Appssavvy has announced six exclusive partnerships with top social media application companies, whose popular apps…
New effort to standardize social media metrics
The more metrics there are to measure social media success in a standardized way, the better, most marketers…
SEO whitepaper offers rank surprises
As with royalty, rank is an essential measure of success when it comes to search engine optimization (SEO).…
Online display ads are looking good
A great Wall Street Journal article today about what we’ve covered recently (check out a “Conference Call” with…