Lead gen on my mind
Just as I was editing a “Technique” feature about lead generation for our May 4 print issue, I…
Direct marketing is key for travel agents
As summer vacation planning heats up, a new survey from Vacation.com of its more than 5,000 travel agency…
Scrutiny bringing data to forefront
Like the high-school geek who uses his brainpower to surpass the success of his handsome, football-playing counterpart, direct…
Laptops benefit from word-of-mouth buzz
Laptop computers are no longer simply the desktop PC’s smaller sibling. After catching up over the past few…
What Susan Boyle means for DM
I was so blown away by the Susan Boyle video on YouTube (haven’t seen it? Come on, it…
I heart Zipcar
Let me put it this way…my husband and I recently purchased a Toyota Corolla and park it in…
Yesmail announces partnership with ShareThis for viral e-mail
Yesterday, InfoGroup announced a partnership with ShareThis that will enable clients using Yesmail Enterprise to take extend e-mail…
Enfatico — “nice try,” or an example to learn from?
Sure, most agency folks saw it coming — or in hindsight, say they should have seen it coming.…
Can this spam data be like April snow in NYC?
Supposedly it snowed here in Manhattan about an hour ago — I didn’t see it, since I don’t…
In blogs we trust
According to a Twitter post I came across (Deric Loh) that linked to an article on a site…