A cranberry chat
I had a great talk with Larry Martin, the VP of marketing at Ocean Spray, as well as…
Pharma meets social media
I spoke to a couple of agency folks at the Caples Jam last week about the struggles the…
The RealAge of marketing
I always knew that those Facebook quizzes were gathering data, but today’s New York Times hones in on…
Creative Jam highlights
Great space, great food, great conversation, great content — all were part of the Creative Jam today (IMHO,…
Two questions to ask yourself about WOM marketing
I had a nice chat today with Chris Aarons over at BuzzCorps — they’re working on a word-of-mouth…
Triggers are in fashion
Marketing to young women can be a tough task, particularly for a multichannel retailer that wants to target…
Privacy issues out in the open in today’s NYT
Consumer privacy issues are all over today’s New York Times — in a frontpage piece about personalized cellphone…
new Facebook Pages — more viral potential?
Should be interesting…the new soon-to-launch version of Facebook Pages, that is. Mashable offered a handy-dandy guide for social…
I am my own test case for DM and social media
During the day (and occasionally evenings and once-in-a-while weekends), I serve proudly as the executive editor of DMNews…
Got a horn to toot?
We have two great places in DMNews to toot your own horn about a successful creative campaign that…