Dell, Enfatico epitomize modern agency integration
Last week, DMNews held its first editorial webcast. It was sponsored by e-mail marketing firm Lyris, developed and…
At Facebook, trust is the real Terms of Use
When Facebook changed its Terms of Use this week, it seemed like every user who read about it…
Too much latitude in Google’s location-finder?
Geo-location data is a pretty mouth-watering prospect for mobile marketers, and I imagine Google’s new opt-in application called…
DMNews blog now fed to Twitter
Our DMNews blog, Direct Line, is now being fed to Twitter. Thanks to all who are already following…
Rich media’s Point Roll thrilled about online video “pool” party
As a follow-up to my post of the other day, I met today with rich media technology firm…
In search of an online video standard
I don’t know if last week’s “pool” party is going to work — Publicis’s Starcom MediaVest Groupe invited…
Prime-time DRTV
Interesting story in the NYT about how DRTV spots are finding their way into prime time, both on…
Obama a model for one-on-one marketing
As I watched the inauguration of President Obama last week with bated breath — mostly in fear of…
The Starbucks pledge: to increase store traffic
Talk about an integrated campaign — This week, I noticed a bunch of my Facebook friends signing on…
New “Coupons 3.0” just Dukky to me
I’m intrigued by Dukky, the company I met with today…we ran a piece in The Work about their…