Reach doctors with value
Marketing to healthcare providers is no longer about piles of freebies. Now, creative strategies are necessary to stand…
No, I wouldn’t trade 10 Facebook friends for a Whopper
But, I’d consider trading 10 Facebook friends for just the right cupcake, which goes to show how fascinating…
Video viewing wow
Wow — according to ComScore, online video viewing jumped 34% in November 2008 as compared to the same…
Twitter phishin’
Boy, I hate phishing scams…I’ve been caught twice, once on PayPal and once on MySpace. Now, it looks…
Boy Scouts look to boost Hispanic membership
Even the Boy Scouts, an all-American symbol of white, middle-class boyhood, is finally seeing the benefit of marketing…
Holiday season online spending down 1%
According to ComScore, $24.71 billion has been spent online for the holiday season up until December 21, down…
New Nickelodeon launch is kid hub
It’s all about kid-created content at Nickelodeon, which is launching a new user-generated content site called Upickdaily.com. Young…
Tough post-Madoff times for nonprofit direct marketers
Happy hanukkah! Jewish nonprofits were hit hard by the Madoff scandal, with dozens of organizations losing millions of…
Poor Toyota
I’m sending one of my sympathetic “tsk-tsk” sounds — combined with a Yiddish-tinged “oy” — out to Toyota,…
Boone the new kid on the block at Enfatico
Enfatico’s Boone on his six months at the Dell-focused agency By Sharon Goldman Q: Does it feel like…