What You Need To Know Oct 30: Display advertising, Signpost and Bid Data
MarketingLand has posted a “definitive guide to the digital display ad ecosystem.” Al-Jazeera looked into the role of big data in…
What You Need to Know Oct 29: Facebook, Taco Bell and YouTube
Facebook beat earnings expectations in Q3, but financials show Instagram and Whatsapp aren’t making money. YouTube announced it…
What You Need to Know Oct 28: Salesforce, Twitter Earnings and Social Logins
Twitter’s earnings met expectations but still underwhelmed. Salesforce announced its next big initiative: software for healthcare. Gigya found that Facebook continues to be…
What You Need to Know Oct 27: Adobe-Nielsen, Whisper and Kraft Foods
Adobe and Nielsen have announced they will work together to bring a comprehensive web, digital and online TV…
What You Need to Know Oct 24: Adobe, IBM and Spring.me
AdAge has an interview with Brad Rencher, general manager of Adobe’s digital marketing business, on the heels of Forrester’s recent appointment of…
What You Need to Know October 22: Product Hunt, mobile marketing and Google
Venture Beat released a short report that found while mobile budgets are increasing (predicting 11.25% over the next 12…
What You Need to Know October 21: Forrester, IDC and programmatic buying
VentureBeat has the news that Adobe will be ranked Forrester’s highest provider of enterprise marketing software, besting competitors…
What You Need to Know Oct 20: BumeBox and marketing tech thought pieces
Adweek gave a write up to a Q&A-marketing platform BumeBox, which recently expanded to Facebook. BumeBox helps brands and celebrities identify the questions…
What You Need to Know Oct 17: Facebook, Twitter and Google
Google reported Thursday that its paid clicks increased 2% from Q2 2014 and 13% year-over-year. Internet Retailer has…
What You Need to Know Oct 16: Pinterest, SEM, and Dreamforce
ZDNet went to Dreamforce and came away wondering if customers are ready for truly integrated cloud-based services across…