Wisteria taps Silverpop to be its email service provider
Home and garden accessories retailer Wisteria named Silverpop its email service provider, Kameilia Overton, strategic marketing manager at…
Malcolm Gladwell: It’s better to innovate than invent
Rather than being the first to create or engage a technology, often it is more advantageous to be…
Publicis unveils CRM shop CRM365
Holding company Publicis Groupe launched CRM agency CRM365 on Oct. 11. Digitas global CMO Seth Solomons left the…
GSI Commerce names Barratt e-Dialog president
E-commerce and interactive marketing services provider GSI Commerce has appointed Simone Barratt president of email and multichannel marketing…
Catalina names Egasti CEO
Catalina has appointed Jamie Egasti its CEO, the shopper marketing firm said on Oct. 10. Egasti confirmed that…
Direct mail’s Lazarus act
Don’t sleep on direct mail. That was my surprising takeaway from last week’s Direct Marketing Association 2011 Conference…
Golfsmith builds own, partners’ consumer bases with Facebook page
Over the last year, specialty retailer Golfsmith has overhauled its Facebook strategy. Whereas before Golfsmith had deployed a…
Oscar Mayer targets Hispanics with Facebook app
Meat products brand Oscar Mayer added an app to parent company Kraft Foods’ Spanish-language Facebook page on Oct.…
Groupon to cut online marketing spending
Groupon expects to “significantly” reduce its online marketing spending for subscriber acquisitions, according to a regulatory filing made…
LinkedIn to enable companies to post status updates
Marketers will soon be able to post status updates to their LinkedIn company pages, the social network said…