Game mechanics can cull interchange fees, SCVNGR head says at DMA 2011
Gamification, the use of game design techniques and mechanics to solve problems and engage audiences, can affect the…
Direct marketing spending to hit $163 billion in 2011: DMA 2011
Marketers will spend $163 billion on direct marketing in 2011, a 5.6% increase compared with last year, according…
Twitter is a listening platform for brands: DMA 2011
Marketers should view Twitter as a tool to survey consumers’ interests and engage meaningful interactions, Twitter cofounder Biz…
Q&A: Ed Kaczmarek, director of innovation and consumer experiences, Kraft Foods
Ed Kaczmarek, director of innovation and consumer experiences at Kraft Foods, explains mobile engagement’s impact. Q: Mobile seems…
Brands blend in-game ads with consoles
Chevrolet is one company putting a fresh spin on the stalwart direct marketing tactic of online sweepstakes by…
Marketers forge through dire times for US Postal Service
Massive layoffs. Post office closures. Price increases. The end of Saturday delivery. Threats of default. Although the headlines…
Genzyme streamlines opt-in?process with email widget
Client: Genzyme? Agency: 89 Degrees? Objective: To raise ?awareness of the ?biotechnology company’s email opt-in form and reduce…
Neiman Marcus to host Foursquare campaign
Neiman Marcus will run a four-hour Foursquare campaign on Oct. 1 that asks consumers to check in to…
US online ad revenue up 23% in first half of 2011: IAB
U.S. online advertising revenue grew by 23% year-over-year to $14.9 billion in the first half of 2011, according…
Rauxa names John Barneson chief digital officer
Direct marketing agency Rauxa has appointed John Barneson its first chief digital officer, the agency said Sept. 27.…