Groupon adds loyalty program Groupon Rewards
Daily deals company Groupon debuted a loyalty program on Sept. 28 that enables merchants to deliver follow-up offers…
Reebok settles with FTC for $25 million over ‘deceptive’ ads
Athletic apparel and footwear company Reebok agreed to settle with the Federal Trade Commission (FTC) for $25 million…
Porsche Cars North America to tag boarding passes with 2-D barcodes
Porsche Cars North America will launch a campaign in October that affixes 2-D barcodes to printed boarding passes.…
Priceline Group picks Microsoft exec to head Booking.com
The Priceline Group named ex-Microsoft Corp. consumer marketing and ad sales executive Darren Huston CEO of hotel reservation…
Virgin America rolls out check-in deals to San Francisco terminal
Virgin America launched a check-in deals campaign on Sept. 26 that rewards consumers with merchant, flight and hotel…
Groupon’s glass is not yet empty
For Groupon, things could be worse. Sure, the company’s September could uplift a Boston Red Sox fan by…
Q&A: Sir Martin Sorrell, CEO, WPP Group
Direct Marketing News talked with Sir Martin Sorrell, CEO of holding company WPP Group, on Sept. 20 after he spoke…
Groupon COO departs for Google
Groupon COO Margo Georgiadis has left the company to join Google as president of Americas, the daily deals…
Microsoft launches Bing Deals desktop site
Microsoft Corp. launched a desktop site for its daily deals aggregation service Bing Deals on Sept. 23. The…
Facebook unveils new profile format, expands Open Graph
Facebook debuted new versions of user profiles and its Open Graph sharing platform on Sept. 22. The new…