Datran Media, ContextWeb combine to become PulsePoint
Digital marketing company Datran Media and digital media services firm ContextWeb have merged into PulsePoint, the companies said…
Study: Email deliverability rates stagnate at 81%
Only 81% of emails sent during the first half of 2011 reached consumers’ inboxes, according to a study…
Traffiq integrates Nielsen site audience data into display-buying platform
Media management software firm Traffiq has partnered with audience measurement company Nielsen to provide advertisers access to Nielsen’s…
Sorrell: This is the decade of Latin America
Latin American consumers, business and media are critical to marketers’ long-term growth, Sir Martin Sorrell, CEO of holding…
Quidsi unveils e-commerce site for toy products
E-commerce retailer Quidsi launched YoYo.com on Sept. 20, an e-commerce site with 20,000 toy-related products. The site, designed…
Musical uses Facebook, not YouTube, to showcase its fans
The musical “How to Succeed in Business Without Really Trying” enjoyed a fan base that voluntarily would post…
Associated Press debuts mobile iCircular program
The Associated Press (AP) launched a pilot of its iCircular program on Sept. 19, enabling retailers to run…
Sovereign Bank, Affinity Solutions to launch targeted deals program
Sovereign Bank and loyalty program provider Affinity Solutions will roll out a deals program on Oct. 18 that…
Mobile displays ads on the lock screen? Yeah. Duh.
What’s the most valuable real estate on a mobile phone?, Russ Glass, CEO of ad targeting firm Bizo,…
FTC proposes online child-privacy rule changes
The Federal Trade Commission (FTC) outlined proposed changes to the Children’s Online Privacy Protection Act (COPPA) on Sept.…