MDC acquires majority stake in Concentric Pharma
MDC Partners has acquired a majority stake in healthcare marketing agency Concentric Pharma Advertising, in a deal that…
Postal Service to integrate with PayPal in October, launch TV campaign this month
The U.S. Postal Service will let consumers make purchases on USPS.com with PayPal beginning next month. The organization…
Carhartt uses Facebook to show off ‘Everyday Icons’
Clothing brand Carhartt will launch a Facebook sweepstakes on Oct. 17 as part of its “Everyday Icon” campaign.…
AOL, Microsoft, Yahoo to share display ad inventory
AOL, Microsoft Corp. and Yahoo have agreed to share unsold display ad inventory, according to numerous news reports.…
Wal-Mart adds social ad-targeting capabilities with OneRiot acquisition
Wal-Mart Stores has acquired social ad-targeting firm OneRiot, both companies said September 13. OneRiot has managed socially targeted…
Sogard named Publicis & Hal Riney chairman
Publicis USA has named Harold Sogard chairman of creative agency Publicis & Hal Riney, effective September 19. It…
TV, magazines most effective affluent marketing media: study
Affluent consumers are more receptive to TV and magazine advertising than other media, according to a survey from…
Q&A: Riley Gibson, CEO and cofounder, Napkin Labs
Riley Gibson, CEO and cofounder of Napkin Labs, discusses how brands are using the “crowd-sourcing platform” to conduct…
Keeping track of Do Not Track
Last week the World Wide Web Consortium (W3C) said that it’s created a Tracking Protection Working Group to…
ICrossing expands into Latin America, Spain with Wallaby acquisition
ICrossing has acquired Santiago, Chile-based digital agency Wallaby Group in a deal that will allow the Hearst Corp.-owned…