JetBlue names Rokkan digital agency of record
JetBlue Airways has hired Rokkan as its digital agency of record. The firm will handle e-commerce, mobile and…
Brands digitize out-of-home campaigns to bolster consumer interaction levels
Billboards and installations usually remain static. However, after credit card company MasterCard rolled out its “Priceless New York”…
Brands move sweepstakes to Facebook
Student lender Sallie Mae needed to attract college students’ attention over the summer and maintain their interest into…
Marketers’ demand for social ROI drives analytics moves
Marketers are facing a fire hose of social media data, especially as networks like Google+ expand and Twitter…
Q&A: Scott Symonds, GM of media, search and analytics, AKQA
Scott Symonds, GM of media, search and analytics at AKQA, says online video has vast growth potential. Q:…
Texas theater bolsters email engagement with Facebook
Client: El Paso Playhouse? Vendor: iContact? Objective: To extend the reach and engagement of the theater’s email newsletters…
Gannett to expand Yahoo partnership to all 19 broadcast markets
Gannett Co. will expand its display advertising partnership with Yahoo to all of its broadcasting division’s 19 markets…
Email volume drops but click, open rates flat: study
Despite a decrease in email volume in the second quarter, email campaign open and click rates were relatively…
Nissan touts Versa with iAd, direct mail
Nissan Motor Co. launched an integrated campaign August 29 to support the company’s 2012 Versa Sedan. The carmaker…
Tribal SF names Ciampa executive creative director
Tribal DDB Worldwide‘s San Francisco office has hired Keith Ciampa as executive creative director. He previously worked at…