Apple backs off mobile tracking
Apple has discouraged mobile app developers from using a feature that enables mobile ad networks to target ads,…
Zynga appoints Karp chief marketer
Social gaming company Zynga has named Jeff Karp its chief marketing and revenue officer. He “oversees all aspects…
Q&A: Bill Young, managing director, EA Ready
Gaming company Electronic Arts partnered with automotive brand Chevrolet on Aug. 9 to integrate a Facebook sweepstakes into…
WPP to acquire Rockfish Interactive
WPP Digital has agreed to acquire digital marketing agency Rockfish Interactive Corp.. The deal is expected to close…
Microsoft ‘supercookie’ resurrected cleared cookies: Stanford research
Microsoft Corp. ran a “supercookie” on several of its domains that was able to access a browser’s history…
Apple loses mobile ad chief to VC firm
Apple VP of mobile advertising Andy Miller will leave the tech-sector giant to join venture capital firm Highland…
Toys ‘R’ Us, Simon Malls, ‘InStyle’ partner with mobile app Shopkick
Toys “R” Us, Simon Malls and InStyle magazine have partnered with Shopkick to allow their customers to use…
Google digitizes retailers’ catalogs with iPad app
Google has launched an app for Apple’s iPad tablet that enables retailers to digitize print catalogs and embed…
What’s in a (top-level domain) name?
The Interactive Advertising Bureau (IAB) is getting all Rihanna over ICANN‘s move to permit new top-level domains (e.g. http://www.dmnews.com/…
Interpublic Group sells half its stake in Facebook
Interpublic Group of Cos. (IPG) has agreed to sell approximately half of its investment in Facebook for $133…