Google to acquire Motorola Mobility for $12.5B
Google has agreed to acquire mobile device manufacturer Motorola Mobility for $12.5 billion. The acquisition is expected to…
Beauty site pre-launches with Facebook page, sweepstakes
The staff behind YouBeauty.com wanted to debut the site on July 1 with an established readership. After beta…
14.5M consumers scanned QR codes in June: study
More than 14 million consumers scanned a quick response (QR) code or barcode using their mobile device in…
Facebook enables ad targeting by ZIP code
Facebook is allowing marketers to target ads by consumers’ ZIP codes, the company said this week. ZIP code-targeted…
Electronic Arts, Chevy integrate game, Facebook for sweepstakes
Gaming company Electronic Arts (EA) and automotive brand Chevrolet tied a Facebook sweepstakes to the August 9 demo…
Groupon’s Q2 revenue rises, but net income free falls
Groupon earned $878 million in second-quarter 2011 revenue, an increase of 906% compared with the prior year. However,…
Nielsen buys Marketing Analytics
The Nielsen Co. acquired Marketing Analytics in a deal that closed August 8. Marketing Analytics tracks and correlates…
AOL global ad revenue grows, net income falls
AOL‘s global advertising business generated $319 million in revenue in the second quarter, a 5% increase compared with…
Domino’s builds email base with Facebook game
Domino’s Pizza launched an online game August 8 to grow its email database and Facebook fan base. The…
Webtrends acquires analytics firm Reinvigorate
Digital analytics company Webtrends has acquired real-time analytics firm Reinvigorate from investment group (mt) Media Temple Ventures. The…