BlueKai taps former Amazon, Yahoo execs as CMO, CFO
Data management and analytics firm BlueKai has named Jon Ingalls its CMO and Sam Wolff its CFO. Both…
Affluent consumers more likely to share information online: study
Affluent consumers are more willing to share their information online in exchange for a more personalized experience than…
Promoted Tweets too teeny at launch
I don’t like or follow brands. I keep my social networks social, and as much as I love…
Mobile tagging extends TV ads for brands
The ability to directly attribute a TV ad’s conversion path has long eluded marketers, despite TV advertising taking…
Deloitte builds awareness
Government event: Warrior Games Sponsor: Deloitte? Objective: Leverage digital channels to promote sports competition Government-driven marketing pivots on…
B-to-g marketers shift focus to ?digital and social channels
Business-to-government marketers must beware the bulk. Direct mail no longer headlines the b-to-g marketing mix. These days, print…
Self-regulatory programs in hot seat over effectiveness
Academic research released last month has prompted more doubt about the effectiveness of online behavioral tracking self-regulatory programs,…
Q&A: Traci Gentry, VP of marketing, Bic USA
Traci Gentry, VP of marketing at Bic USA, says how her company mines its social media pages for…
Moosejaw Mountaineering ?offers email snooze button
Client: Moosejaw ?Mountaineering? Vendor: Silverpop? Objective: Retain email subscribers while creating a subscription preference center.? Outdoor goods retailer…
Nivea launches video, augmented reality apps on Facebook
Skincare brand Nivea has rolled out interactive video and augmented reality apps on its US Facebook page as…