GM brands track social ROI with Facebook integration
Automotive brands GMC and Buick have integrated their online vehicle-configuration tools with Facebook to better track social media…
Q&A: Joe Fernandez, cofounder and CEO of Klout
When streaming music service Spotify launched in the US on July 14, it tapped social analytics company Klout…
Microsoft online ad revenue jumps by $100M in Q4
Microsoft Corp.‘s revenue from search and display advertising spiked by 20%, an increase of $100 million, to $597…
Publicis Q2 revenue up slightly to $2B
Publicis Groupe reported $2 billion in revenue in the second quarter, a 3% increase compared with the previous…
Augme Technologies to acquire Jagtag for $5.3M
Mobile marketing company Augme Technologies has agreed to acquire mobile technology firm Jagtag for $5.3 million. The deal…
JWT buys shopper marketing firm Lunchbox
JWT North America has acquired shopper marketing firm Lunchbox, the WPP Group-owned agency said July 20, the same…
Yahoo search revenue tumbles again
Yahoo‘s second-quarter search advertising revenue dropped 45% year-over-year to $466.7 million, continuing the double-digit declines the company has…
Subject line personalization doesn’t impact click rates: study
Emails that are not personalized with a consumer’s name in the subject line generate a 3% click rate,…
Omnicom’s marketing services revenue up 5% in Q2
Omnicom Group‘s second-quarter marketing services revenue grew 5% organically, compared with the prior year, to $1.9 billion, the…
Mobile carriers, card companies could be double-trouble for ad networks
I’ve made no bones about my feelings toward in-app mobile ads. In a word, ugh. I still don’t…