Mobile is central to a successful marketing strategy, says Gilt City CMO
Brands must include their mobile marketing team in top-level discussions about business strategy, said Heather Hopkins Freeland, CMO…
Concert venue boosts profile with Facebook live-stream
Live event venue Austin City Limits Live at The Moody Theater wanted to distinguish itself from competing locations…
Google revenue up 32% in Q2
Google reported $9 billion in second-quarter revenue on July 14, a 32% increase compared with Q2 2010. The…
Chevrolet trades Spotify trials for opt-ins
Chevrolet partnered with streaming music service Spotify on July 14 to offer 150,000 consumers six free months of…
Companies continue online tracking despite company privacy policies: study
Six online advertising industry firms continued to use active tracking cookies despite promising in their privacy policies to…
Facebook ads’ cost-per-clicks up in second quarter
The median cost-per-click (CPC) for Facebook ads rose 22% in the second quarter, compared with Q1, according to…
Groupon to launch ‘Getaways’ deals this week, platform updates privacy policy
Groupon will launch travel vertical Groupon Getaways with Expedia this week, Julie Mossler, PR and consumer marketing manager…
Google to be audience-advertiser matchmaker
Advertisers will soon be able to Google their target audiences, if the search giant’s reported plans come to…
WhatCounts boosts social functionality with Blue Sky Factory acquisition
Email marketing firm WhatCounts said July 11 that it has acquired email service provider Blue Sky Factory. WhatCounts…
Ball Auto Group links Facebook with mall ads, drives purchases
A low ROI on in-mall advertisements drove automotive dealership chain Ball Automotive Group to abandon the out-of-home channel…