NTIS seeks outside help to boost Web traffic
The National Technical Information Service (NTIS) issued a sources-sought notice on July 8, in search of outside firms…
Valpak teams with TV networks for QR code campaigns
Couponing company Valpak is tagging its direct mail pieces with quick response (QR) codes, beginning with its July…
Quantcast expands reach of industry opt-out icon
Audience-measurement company Quantcast Corp. will enable small- and medium-sized online publishers to adopt the Digital Advertising Alliance’s (DAA)…
GroupM shrinks 2011 forecast to 4.8% growth
Global ad spending will grow by 4.8% in 2011 to $505.8 billion, online media company GroupM said July…
Twitter buys social analytics firm BackType
Twitter has acquired social analytics company BackType, the company said July 5. BackType’s BackTweets product enables publishers to…
Zynga files for $1 billion IPO
Social gaming company Zynga filed for a $1 billion initial public offering (IPO) on July 1. The company…
Hardware chains match multichannel efforts nearly nail for nail
The Home Depot? 2,200 stores? Launched e-commerce in 2000? Lowe’s? 1,750 stores? Launched e-commerce in 2000? With more…
Banner ads evolve to get users’ attention
Display advertising leaders AOL and Yahoo are stepping up their banner ad innovation to improve interactivity with consumers…
Forwarding system boosts fundraising program results
Client: Electronic Scrip Inc.? Agency: iPost? Objective: Expand the consumer and merchant base for its offers program with…
Q&A: Alison Mittelstadt, VP of marketing, E-Trade
Alison Mittelstadt, VP of marketing at E-Trade Financial Corp., discusses how it approaches social media given regulatory obstacles. …