Forwarding system boosts fundraising program results
Client: Electronic Scrip Inc.? Agency: iPost? Objective: Expand the consumer and merchant base for its offers program with…
USPS conducting agency review
The US Postal Service is conducting a review of its marketing agencies, the government agency said on June…
Heineken signs ad barter deal with Google for consumer data
Heineken N.V. has signed a deal with Google to run Heineken ads on YouTube and mobile display ads…
Email biggest messaging driver of mobile purchases: survey
Email leads text messaging and Facebook as the top driver of mobile purchases among consumers, according to a…
Average search marketer salary drops 20%, according to survey
The average salary of today’s search marketer stands at $75,542, a 20% decline from 2009, according to the…
WPP launches audience buying company Xaxis
Holding company WPP debuted audience buying company Xaxis on June 27 to aggregate consumer data from on- and…
Q&A: Peter Kosmala, managing director, Digital Advertising Alliance
With nearly 10 digital privacy bills introduced this Congress, Peter Kosmala, managing director of the Digital Advertising Alliance,…
Google expands behavioral ads to all AdWords accounts
Last week Google said that it is rolling out the ability for all AdWords advertisers to run behaviorally…
Fiat names 72andSunny digital AOR
Automotive company Fiat Group Automobiles has named interactive agency 72andSunny digital AOR for its North American brand, a…
Google confirms FTC subpoena, investigation
The Federal Trade Commission notified Google on June 23 that it is investigating the company’s search and advertising…