American Express, Foursquare expand location-based offers nationwide
American Express Co. and Foursquare rolled out a location-based offers service on June 23 that enables partner companies…
GroupM develops mobile privacy guidelines
Media agency GroupM has issued privacy guidelines for mobile marketing vendors aimed at preventing the need for government…
Cross-funnel display campaign improves response for American Express: DMA All For One
American Express Co. reaped a 450% higher response rate using a full-funnel display ad campaign to promote its…
Citizens Financial Group uses branch interactions for data: Forrester Customer Experience Forum
Citizens Financial Group uses its in-branch customer experiences to bolster its database marketing, said Nick Primola, SVP and…
Digital links direct, brand marketing: DMA All for One
Digital marketing can enable brands to deliver measurable campaigns even without conversion metrics, industry experts said June 20…
E-Trade doesn’t ‘agonize over’ measuring social ROI: DMA All for One
Despite using social media networks such as Facebook and YouTube to broaden the reach of its “Talking Baby”…
More Congressional action, same industry inaction
Congress is finally wrapping its head around mobile devices’ GPS capabilities. Last week saw two bills introduced that…
Reader’s Digest looks to improve online sweepstakes ROI
To clean up the online sweepstakes space by streamlining out clutter and scammers, the Reader’s Digest Association (RDA)…
Forbes turns to Gyro for CMO-targeted work
Forbes Media has named integrated marketing firm Gyro AOR for its CMO practice. Gyro, which signed an 18-month…
Reader’s Digest to aggregate online sweepstakes
The Reader’s Digest Association (RDA) will launch a sweepstakes-curation website the first week of July. The company will…