MagnaGlobal shrinks 2011 direct revenue forecast
Direct media advertising revenue will increase by 0.5% this year, according to media firm MagnaGlobal‘s revised forecast for…
Marketers cast skeptical eye on daily deal promotions
Less than half (48%) of small- and medium-sized businesses (SMBs) that have run a daily deal promotion say…
Cablevision debuts on-screen email opt-in
Cable TV provider Cablevision rolled out a tool June 14 that allows marketers to tag their TV ads…
Lifecycle email marketing outdoes traditional outbound messaging: survey
Three-quarters (75%) of marketers said their lifecycle email marketing programs outperform their traditional outbound campaigns, according to a…
Emailvision buys SmartFocus for $40M
Email services provider Emailvision said June 14 that it has acquired customer intelligence software company SmartFocus for $40…
InterContinental Hotels Group names Zaaz social media AOR
InterContinental Hotels Group (IHG) has named interactive agency Zaaz its AOR for brand social media efforts, the company…
Q&A: Peter Minnium, consulting director, Interactive Advertising Bureau
Thirty six brands have adopted the display ads stamped with the Interactive Advertising Bureau‘s approval as “Rising Stars”…
Even Mozilla sees holes in online privacy discussion
Legislation alone won’t safeguard consumers’ privacy online, said Mozilla Foundation chairwoman Mitchell Baker in an interview with Fast…
Google close to $400M Admeld buy
Google is close to acquiring display advertising company Admeld for $400 million, according to numerous news reports. Admeld…
L’Oreal digital spending jumps as CMO figures out where to invest
L’Oreal USA will spend as much on digital advertising in 2011 as it has the past two years…