Display ad spending to hit $200B, says Google VP
Display advertising spending will rise from $25 billion in 2010 to $200 billion “in a few short years,”…
Rite Aid adds email updates to loyalty program
Pharmacy chain Rite Aid began sending monthly email updates to members of its Wellness Plus loyalty program on…
Old Navy targets male consumers with integrated campaign
Clothing retailer Old Navy is rolling out an integrated campaign targeted 25- to 35-year-old male consumers. The “Dress…
Digital ads need to get more creative to win market share: Yahoo EVP
Digital marketers should prioritize creative content in order to take a greater portion of ad spending from TV,…
Fender uses SMS for rebate redemption effort
Musical instrument manufacturer Fender is running a product promotion campaign allowing consumers who purchase select amplifiers to register…
Email subscribers far outnumber social media followers: survey
Brands’ email subscribers outnumber their Facebook “likes” by an average ratio of 70-to-1, according to a survey conducted…
Facebook not yet a metonym for sharing
Two reasons Facebook will not replace the word “share” the way Google has done with “search”: 1) It…
Google ad sales exec departs to join Media6Degrees
Google advertising sales executive Penry Price will leave the company to become president of behavioral advertising firm Media6Degrees…
Google buys PostRank for social analytics
Google acquired social analytics company PostRank, a firm that measures social media engagement for online advertisers and publishers,…
WPP acquires two Brazilian agencies in as many days
WPP interactive agency Possible Worldwide has acquired a majority stake in Brazilian digital shop Gringo, the holding company…