Marketers’ Q1 email volume skyrockets
Marketers increased their average email volume by 39% in the first quarter, compared with the prior year, according…
Groupon files for $750M IPO
Daily deal website Groupon filed for a $750 million initial public offering (IPO) on June 2. The company…
BMW to hear creative agency pitches after test drive
BMW of North America is narrowing its search for a lead creative agency to replace GSD&M Idea City,…
Healthcare marketers need to educate, support female consumers: panel
Healthcare marketers should prioritize educating and supporting female consumers, rather than just promoting their products or services to…
Location-based targeting through ads in apps increases consumer interaction
Brands such as Burger King Corp., United Parcel Service of America (UPS) and Hotels.com are adopting in-app ads,…
American Express gives cash for small business makeover
?The Offer: Each small business that enters American Express Open’s “Big Break for Small Business” contest through May…
Credit card-brand alliances to help marketers target offers
Credit card companies are becoming integrated partners in the marketing process, helping brands deliver targeted offers to consumers…
Vintage Tub recoups its lost revenue with email program
Client: Vintage Tub & Bath? Vendor: Listrak? Objective: To convert the?consumers who abandon their online shopping carts to…
Q&A: James Keller, CMO of Shoebuy.com
James Keller, CMO of Shoebuy.com, explains the importance of relevance in social media and mobile marketing. Q: Last…
Twitter buys keyword management firm AdGrok
Twitter has acquired keyword bid management platform AdGrok, the companies said May 31. AdGrok employees have joined Twitter’s…