Human Rights Watch mixes online and offline for political campaign
Human Rights Watch integrated online and offline elements for a recent campaign to free 2,100 political prisoners in…
PayPal sues Google, former execs over Wallet
PayPal filed a civil suit against Google and two Google executives on May 26 over the latter company’s…
Google unveils mobile payments, daily deals
Google will roll out a mobile payment system and national daily deals service this summer that will let…
Millennial Media buys mobile firm Condaptive
Mobile advertising network Millennial Media has acquired mobile technology company Condaptive. Mack McKelvey, SVP of marketing at Millennial,…
Updated Yahoo Mail to scan messages for ad targeting
An updated version of Yahoo Mail will enable the company to scan consumers’ emails to deliver targeted advertisements,…
Marketers find apps, mobile web complement each other
As smartphones’ share of the mobile marketplace rises, marketers have been quick to launch mobile applications that take…
Retail analytics firm Dunnhumby acquires BzzAgent
UK-based retail analytics company Dunnhumby has acquired social media marketing firm BzzAgent, the companies said May 23. Dunnhumby…
Weight Watchers names McCann NY social media AOR
Weight Watchers International has named McCann New York its social media AOR, the weight-loss company said May 23.…
Mozilla debuts enforcement-challenged mobile Do Not Track tool
Do Not Track has gone mobile. Mozilla added the anti-tracking mechanism to a beta version of its Firefox for…
Subaru campaign targets Asian-American consumers
Car company Subaru of America is conducting an integrated marketing campaign targeting Asian-American consumers. The “Sweet Tomorrow” effort…