Android dominates April mobile ad impression share, but iOS leads in revenue: study
Mobile devices running Google‘s Android operating system generated 53% of mobile ad impressions in April, according to a…
Behavioral marketing has benefits, McCaskill tells Senate colleagues
Behavioral marketing provides value to consumers, said US Sen. Claire McCaskill (D-Mo.) during a Senate Commerce subcommittee hearing…
Local search ad spending to hit $8.2B by 2015: BIA/Kelsey
Local search advertising spending will grow to $8.2 billion in 2015, a 60.7% increase from 2010, according to…
Mobile’s share of email up 81% since October 2010: survey
The share of emails accessed via mobile devices increased by 81% from October 2010 to March 2011, according…
Publicis to acquire Rosetta for $575M
Holding company Publicis Groupe has agreed to acquire digital agency Rosetta for $575 million in cash, the company…
Google teams with Digitas on mobile research
Google has partnered with digital agency Digitas to produce mobile marketing analysis and consumer research, the companies said…
Picture Gmail rollin’…out images to ads
Google is getting ready to add images to ads running in Gmail, according to The New York Times‘…
Q&A: Mitchell Reichgut, founder and CEO, Jun Group
Mitchell Reichgut, founder and CEO of social video company Jun Group, says that incentivized-ad programs such as the…
Industry must let consumers opt-out of tracking, secondary use of data: FTC director
An industry-developed universal Do Not Track mechanism must allow consumers to opt-out from targeted ads and data collection,…
Markey, Barton introduce anti-children’s data collection bill in House
US Reps. Ed Markey (D-Mass.) and Joe Barton (R-Texas) introduced an amendment to the Children’s Online Privacy Protection…