Chrysler rolls out behavioral tracking opt-out program
Chrysler Group has attached online behavioral tracking opt-out technology to its online ads and to advertisements running on…
Buddy Media acquires social analytics company Spinback
Social media marketing technology provider Buddy Media has acquired social analytics company Spinback, the companies said May 12.…
Yahoo debuts targeted video display ads
Yahoo enhanced its Smart Ads units on May 12 to include videos that can target consumers based on…
Google designates $500M for Justice Department investigation
Google has designated $500 million of its first-quarter earnings for potential charges stemming from a US Department of…
MediaCom names Hinz US digital chief
MediaCom has named Jeffrey Hinz managing partner and digital director for its US business. He is responsible for…
Rockefeller-sponsored Do Not Track Senate bill includes mobile opt-out
US Sen. Jay Rockefeller (D-WV) introduced an online privacy bill May 9 that would mandate the creation of…
In-app ads don’t have to interrupt
Last week, Facebook began paying its members with Facebook Credits to watch advertising videos displayed in Facebook games…
Wilton’s mobile site boosts page views 40%
Cake decorating company Wilton saw a more than 40% increase in page views from mobile devices in the…
Rockefeller to introduce Do Not Track bill in Senate
US Sen. Jay Rockefeller (D-W.V.) will introduce a Do Not Track bill next week that would require companies…
Telltale Games hires Knotice for email marketing
Video game publisher Telltale Games has hired digital marketing firm Knotice to provide email marketing services, the company…