Marketers should target Hispanics, but how? Um…
Marketers need to target the Hispanic market, according to the presenters at the Interactive Advertising Bureau‘s May 5 “Clicko…
Datran Media acquires social news site Allvoices
Digital marketing services firm Datran Media has acquired social news site Allvoices, it said May 4. The deal…
Efficient Frontier acquires Context Optional, expands social marketing business
Digital marketing firm Efficient Frontier has acquired social marketing company Context Optional, the company said on May 4.…
AOL display ad revenue grows for first time in three years, net income plummets
AOL’s global display advertising business generated $130.5 million in revenue for the first quarter of 2011, a 4%…
Procter & Gamble appoints digital marketing exec
Consumer packaged goods company Procter & Gamble (P&G) has named Ilonka Laviz its marketing director of digital, brand-building…
Mother’s Day email open rates peak post-holiday: survey
Emails with “Mother’s Day” in the subject line generate 2.6% click-through rate in the week following Mother’s Day…
Social media ad spending to hit $8.3 billion by 2015: report
Social media advertising spending will increase from $2.1 billion in 2010 to $8.3 billion by 2015, according to…
Gilt CMO discusses strategy of full-priced men’s site
Our May issue is out, which features my profile of Gilt Groupe CMO David Zucker. He’s a pretty…
Three-step email program reaps high response rates
Client: Magazines.com Vendor: e-Dialog Objective: Leverage the response rates among new customers for multiproduct purchases through a first-time…
E-commerce giants position for changing marketplace
EBay’s $2.4 billion acquisition of ?e-commerce services company GSI Commerce will give the online sales company a large-merchant…