E-commerce giants position for changing marketplace
EBay’s $2.4 billion acquisition of ?e-commerce services company GSI Commerce will give the online sales company a large-merchant…
Q&A: Melissa Rosenthal Brenner, VP of marketing at the NBA
Melissa Rosenthal Brenner, the NBA’s VP of marketing, discusses how it uses social media to boost fan experience.…
Three-step email program reaps high response rates
Client: Magazines.com Vendor: e-Dialog Objective: Leverage the response rates among new customers for multiproduct purchases through a first-time…
Pitney Bowes sees marketing, overall revenue declines
Pitney Bowes‘ marketing services division generated $30 million in revenue in the first quarter, a 6% decline compared…
Interpublic Group reports first-quarter net loss
The Interpublic Group of Companies (IPG) reported a first-quarter net loss of $53.2 million on April 28. Although…
Apple says it’s not tracking customers’ locations
Apple said April 27 that it has never tracked iPhone users’ locations and dismissed the possibility of doing…
Privacy is consumers’ top mobile app concern: survey
Privacy is consumers’ top concern when using mobile applications, according to a survey by online security firm TRUSTe…
ExactTarget reports $30 million in new funding
Email marketing company ExactTarget reported $30 million in new investment capital on April 25. Technology Crossover Ventures, Battery…
Does Yahoo need to check in to TV? Kinda, maybe, sure
Yahoo has snatched up TV check-in service IntoNow for an undisclosed sum, the company said on April 25.…
Q&A: Catherine Spurway-Hepler, SVP of strategy and marketing, PointRoll
As SVP of strategy and marketing at rich media technology firm PointRoll, Catherine Spurway says that she’s often…