Epsilon closes its acquisition of Aspen Marketing Services
Marketing services company Epsilon completed its $345 million acquisition of Aspen Marketing Services June 1. Epsilon, owned by…
Microsoft turns to operations lead to run ad sales
Microsoft has named Frank Holland corporate VP of its advertising and online division, the company said April 22.…
Visa lets partner companies deliver transaction-triggered coupons
Credit card company Visa has opened its global processing network for marketers to send consumers offers based on…
Tiny Prints promotes Mother’s Day cards in online videos
Stationery company Tiny Prints launched a series of online videos April 21 to promote its line of Mother’s…
Kimberly-Clark appoints Organic digital AOR for Pull-Ups brand
Consumer products manufacturer Kimberly-Clark has named Organic digital AOR for its Pull-Ups brand after a three-month RFP process…
EBay to acquire location-based service Where
EBay has agreed to acquire local advertising and location-based services company Where, the San Jose, Calif.-based online sales…
Yahoo Q1 search ad revenue plummets 46%
Yahoo‘s search advertising revenue declined 46% year-over-year to $455 million in the first quarter of 2011. However, display…
Email tool allows consumers to hit ‘snooze’
Consumers can temporarily halt the delivery of email marketing communications with a new tool from email marketing firm Silverpop.…
Sara Lee tests social couponing
Sara Lee recently ran a social coupon campaign with social marketing firm SocialTwist that resulted in 81% coupon…
The Weather Channel, Ace Hardware kick off online contest
The Weather Channel and Ace Hardware Corp. partnered to launch an online contest on April 18 to raise…