Wal-Mart acquires social media company Kosmix
Wal-Mart Stores has agreed to acquire social media company Kosmix Corp., the Bentonville, Ark.-based company said April 18.…
NFC: White whale or silver bullet?
I have this white-whale story, a piece I’m looking to write but currently lacks source material. It’s about…
Yellow Pages Association rebrands as Local Search Association
Trade group the Yellow Pages Association will rebrand as the Local Search Association on April 18. The organization…
Google revenue up 27% in Q1
Google reported $8.6 billion in first-quarter revenue on April 14, a 27% increase compared with Q1 2010. Advertising…
More marketers outsourcing search budgets: study
More brands are outsourcing portions of their search marketing budget in 2011, reversing a recent trend, according to…
Apple’s Safari browser boasts anti-tracking tool
Apple will include a feature in an upcoming version of its Safari Web browser that will allow consumers…
Naked Communications partner: Drive consumer action to raise awareness
Agencies should create campaigns for clients that drive consumer communication to increase brand awareness, said Carla Serrano, partner…
Century 21 reaches younger consumers with mobile campaign
Real estate company Century 21 launched a mobile gaming campaign on April 12 to promote its mobile app.…
Kerry, McCain-sponsored privacy ‘bill of rights’ introduced in Senate
US Sens. John Kerry (D-Mass.) and John McCain (R-Ariz.) introduced federal privacy legislation on April 12 that would…
Mobile Marketing Association urges transparency in coupons
The Mobile Marketing Association released its “Guidelines and Best Practices in Mobile Price Promotions” report for North America…