US search marketing spending to grow 15% in 2011: study
US search marketing spending will grow 15% this year, according to a study released April 11 by digital…
SearchIgnite rebrands as IgnitionOne
Marketing technology company SearchIgnite rebranded as IgnitionOne on April 11 after taking over some of the audience-scoring and…
Q&A: Dan Neely, founder and CEO, Networked Insights
Dan Neely, founder and CEO of social media analytics company Networked Insights, discusses the changes in how marketers are…
Callaway Golf runs one-day consumer-generated display initiative
Callaway Golf launched a one-day consumer-generated display ad campaign on ESPN.com‘s home page on April 8 (ahem, the…
Google adds check-in deals to location-based service
Google said it has added so called “check-in deals” nationally to its location-based service. Companies participating in the…
Brooks Brothers takes e-commerce site mobile
Clothing company Brooks Brothers launched a mobile-optimized e-commerce website on April 7 that it developed with mobile commerce…
Marketing departments need COOs to manage data: NexTargeting Summit 2011
Marketing departments should consider hiring their own COOs to oversee data management due to the exponential increase in…
Microsoft names Capossela chief marketer
Microsoft promoted Chris Capossela to SVP of the consumer channels and central marketing group on April 6. He…
Kimberly-Clark tasks customers with product design
Consumer products manufacturer Kimberly-Clark is conducting a product design contest to engage younger consumers. The “Ban the Bland”…
Rosetta plans email campaign for Pirelli
Rosetta will launch an email marketing program for Pirelli Tire North America later this month. The effort will…