TRUSTe launches consumer privacy program
Online security firm TRUSTe launched the “TRUSTed Data Collection” privacy program on April 4. The initiative ensures that…
Rumors of email’s demise have been greatly exaggerated
A couple months ago I wrote a post about how I unsubscribed from most of the email marketing…
Epsilon security breach exposes consumer email addresses
Email marketing vendor Epsilon said late last week that it detected a security breach March 30 that compromised…
Glenfiddich launches road tour to boost consumer engagement
Scotch whiskey brand Glenfiddich will launch a road tour April 5 as part of a consumer engagement campaign…
System integration enables DCI to adjust e-mail scale
Client: Drum Corps ?International (DCI)? Agency: Delivra? Objective: Streamline the process of sending out multiple newsletters a week…
Brands target by location to maximize user conversion
Marketers such as AT&T, American Express Corp. and Westin Hotels & Resorts are flocking to location-based initiatives, saying…
Darwinian chase through search? marketing
Marketers’ search programs must be laser-focused but nimble to keep up with algorithm tweaks and social and mobile…
Head marketer Mathews is latest executive to leave Microsoft
Mich Mathews, SVP of the central marketing group at Microsoft, will leave the company “effective at the end…
American Cancer Society names Hipcricket mobile AOR
The American Cancer Society (ACS) has named Hipcricket its mobile AOR, the organization said March 29. The firm…
Google settles FTC privacy charge
Google settled Federal Trade Commission charges on March 30 that it violated consumers’ privacy, as well as its…