Google gives retailers more control through Commerce Search update
Google updated its Commerce Search platform, which is used by retailers on their own e-commerce websites, on March…
Posterous launches small business email marketing tool
Microblogging site Posterous launched a tool March 28 that allows users to send posts as email newsletters. The…
Silk launches road tour to promote soymilk use
Soymilk company Silk will launch a road tour March 31 as part of a brand awareness and consumer…
Why are Kindle editions of newspapers ad-free?
I used to buy the print edition of The New York Times every Sunday. Then I received a…
Q&A: Geoff Galat, VP of worldwide marketing, Tealeaf
Geoff Galat, VP of worldwide marketing at online customer experience management company Tealeaf, discusses the opportunities and challenges…
Porsche launches integrated campaign to shift consumer perception
Porsche is rolling out an integrated marketing campaign featuring direct mail, mobile, online and TV elements with the…
Search marketers need to get scrappy: SES Conference & Expo
If a marketing department were the Notre Dame football team, would that make search marketers Rudy? That was…
Tommy Bahama names Goldberg SVP, marketing
Luxury retailer Tommy Bahama named Rob Goldberg SVP of marketing, effective March 23. Goldberg will also retain his…
Brands must embrace digital to remain relevant: Social Consumer 2011
To maintain their relevance, brands must adapt to the unprecedented rate at which consumers are using technology, said…
Home Depot launches QR code initiative
The Home Depot launched a quick response (QR) code initiative with mobile barcode platform developer Scanbuy on March…