Rely on ordinary people, not celebs in social media: SES Conference & Expo
Marketers should promote their products and services on Twitter by influencing a multitude of ordinary consumers, rather than…
AT&T-Mobile’s “a-ha!” moment for mobile marketers
For the past day or so, I’ve been trying to parse a direct marketing angle from AT&T‘s acquisition…
Sierra Trading doubles its e-commerce conversion rate with Facebook
Sierra Trading Post recently joined the legion of brands with e-commerce-enabled Facebook pages. That the retailer added a…
ABC to introduce newspaper circulation tool
The Audit Bureau of Circulations will launch a tool May 3 that will allow marketers, agencies and publishers…
Neiman Marcus launches location-based campaign
Neiman Marcus launched a location-based mobile marketing campaign on March 17, rewarding consumers who complete challenges with prizes…
Keds launches road tour, contest as part of awareness campaign
Shoe company Keds will launch a road tour March 18 as part of the “How Do You Do?”…
MLS launches Facebook page to drive engagement, viewership
Major League Soccer launched the “Fan Zone Experience” section of its Facebook page this week. The professional sports…
Microsoft debuts Internet Explorer 9, featuring privacy enhancements
Microsoft launched Internet Explorer 9, which allows consumers to block websites’ ability to collect data without their knowledge…
Domino’s promotes March Madness initiative with social, e-mail
Domino’s Pizza launched a Facebook contest on March 14 encouraging consumers to vote for their favorite style of…
March Madness bracket ads need more madness
This is the first year that I’ve paid attention to the marketing that surrounds filling out my NCAA…