ZenithOptimedia revises down 2011 global ad spending forecast
ZenithOptimedia has revised down its 2011 global advertising spending forecast by half a percentage point due to slower…
At Groupon, bowling alleys are pure poetry
For those wanting to know how to make a turkey burger or a high colonic at a luxury…
Chevy marketing exec tells magazine publishers: ‘It’s about survival’
The auto industry and magazine publishers have more in common than one might think – both “were dragged…
Meredith’s Polo named liaison for Hearst, iCrossing
Hearst Integrated Media has named Maureen Polo, managing director of Meredith 360, as its marketing services business development…
Technology will continue to dictate marketer mission, say top CMOs
Whether by way of analytics or social connections with consumers and partners, technology will continue to dictate the…
On marketers and their vices, debauchery and generally socially unacceptable behavior
On this, the eve of two of the biggest shindigs in the world of marketing – the Direct…
Report: Consumer Internet, mobile services drive targeted media spending
The latest forecast from Veronis Suhler Stevenson (VSS), issued Sept. 28, projects that targeted media will be the…
Q&A: Geoff Linton, VP and cofounder, Inbox Marketer
Geoff Linton is VP and co-founder of digital marketing firm Inbox Marketer, which helps brands use email, mobile,…
Facebook wants to be your everything – ‘like’ it or not
The anticipation is palpable ahead of tomorrow’s annual Facebook developer conference, with various, breathless media reports that the…
Q&A: Christopher Marriott, VP, agency services, StrongMail Systems
A digital marketing veteran of 17 years who has worked for shops including Acxiom, Digital Impact and Euro…