Magazine publishers still giving away the store
Big magazine companies continue to get serious about harnessing the latest digital innovation to remake their businesses for…
Q&A: David DeVore, FanMail CEO
FanMail Marketing is an interactive marketing agency specializing in design, deployment and optimization of direct-to-fan marketing solutions for…
Food fight: With trendy Yelp booked, Google settles for musty Zagat
If you can’t get into Momofuku, then Gray’s Papaya will have to do. Google finally sated its appetite…
Risky business as marketers (cautiously) embrace 9/11 anniversary
Now that Hurricane Irene has blown through town, the media are, predictably, turning their full attention to the…
Agencies tap CMOs to extend growth
The job of agency CMO is not a new one, but it is a role that is becoming…
Q&A: Stephanie Miller, VP of email and digital services at Aprimo
Stephanie Miller, VP of email and digital services with Aprimo, discusses factors including campaign management, audience segmentation, customization…
On heels of SC Johnson loss, layoffs, another strikeout for Draftfcb
If an agency ever wore bad luck like a backpack, surely it’s Draftfcb. What else can go wrong…