The Tao of Prime Day
Amazon Prime Day is the fastest sales period (yes, it’s more than one day) in the slowest month…
Let’s Experiment: A Guide to Server-Side Testing
Server-side testing is a technique. It is also a philosophy. The technique is straightforward. You can A/B test…
How Marketing Models Should Stack Up
So how many customers can you upsell in your next campaign? How many cancellations can you expect? How…
Is This Purchase in Your Future?
It’s easier to sell something if you can predict the future. But the crystal ball does not work.…
When Marketing Tech Messes With the Org Chart
Long ago, sales was sales, and marketing did its own thing in its own, separate corner. Marketing found…
Santa Can Deliver — But Can He Guess What Kids Want?
Unless you believe in Christmas miracles, there is no way Santa Claus can process tens of millions of…
It’s About the Gain, Not the Pain
Digital marketing is an alphabet soup of metrics, using three letters to describe just about any number. Case…
Real Is Not Real Enough: Tapping into the Power of AR
The real world around you only goes as far as you can see. If you look at it…
How Not To Flunk The A/B Test
It’s a silver bullet! It’s a miracle solution! It will boost conversions by a gazillion percent! Sorry, A/B…
A Roadmap to Conversion Science
Every mouse click, every move of the cursor is a clue to figure out what the web site…