How to Do Pop-Ups Right
Damn the pop-up ad. Every person who has ever surfed the web has hit this rock countless times.…
How to Juggle Channels Without Dropping the Ball
Mobile. Social. Targeted ads. Influencers. Newsletters, white papers, smart billboards, video… Coupons. In-store. Do you know what you…
Get Smart About Keeping Customers
Every problem begins with a red flag. That loyal customer isn’t buying as much anymore. Companies used to…
Listen to Me: The Rapid Evolution of Chatbots
Something is wrong with this widget. Calling customer service should fix that problem. But the first person you…
We Think You Think You Will Buy That
What is psychographic segmentation? Is it: An evil plot to manipulate gullible people into voting for terrible candidates…
Finding a Need, Selling a Want
“People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.”— Theodore Levitt, economist, Harvard Business…
The Machine Knows When You Want to Buy
A human knows what a human wants. Now the human has to share that knowledge with machines. Yes,…
The Shelf Life Of Stuff: Inventory Management Goes Digital
Having goods on hand is common sense. The tricky part is knowing how much inventory to have on…
Inside the System: Humans in the AI Loop
If the future was perfect, every digital marketer would install an AI system, flip a switch, and have…
There Is a Santa Claus! (We Have the Technology)
Little kids know something about supply chains, marketing and wish fulfillment that adults just don’t get. Proof can…