Personalization: Are We There Yet?
No more segments, no more personas. Just reach out and pitch to the individual. This is the holy…
How to Make Sense of KPIs and Find Your Story in Data
Digital marketing can find and use a “key performance indicator” (KPI) to measure each step in the sales…
Target, L’Oréal Reap Benefits of Good Data
Good data is in the eye of a skeptical beholder, but it can change the way retailers do…
Data is Not Just a Commodity — Yet
Big data is pretty much like the universe, near infinite and always expanding. So what happens when data…
It’s Not a Postal Meter: It’s a Software Platform
Pitney Bowes, long a major presence in millions of corporate mail rooms, has gone digital with focused urgency.…
Marketers, it’s Time to Start Thinking Like IT
The partnership between IT and marketing is in its infancy, but now it has to grow up, and…
How to Create Connected Customer Service
This widget does not work. That service was a bad experience. Such things lead to customers calling companies…
Bad News Can Move at the Speed of Light
Every customer now carries a movie camera in his pocket. It can deliver footage to social media. Ain’t…
Different Approaches to Social Media Management
So how well is the brand doing? What are people saying? Intuition and approximation used to answer those…
Focus Groups Are Still Relevant
Really smart people are applying AI to just about everything, expecting better results. As we’ve reported intensively, marketing…