3 Reasons Paper Lives On
Direct mail used to be the way marketers looked for customers. But the advent of digital has empowered…
The Thin Slice of Endless Possibility
Big firms are like elephants. They have a major presence. But in those narrow spaces between each giant…
Repeat Message as Needed
How often does a marketer need to repeat his message? The answer used to be “as much as…
How Digital Agencies Find (and Keep) Clients
Digital ad agencies need to find clients the same way sharks need to keep swimming forward in order…
Pop-Up Stores Are Getting Smarter
With a shorter life span than some insects, the pop-up store will take over some dormant retail space…
What Machine Learning Can (and Can’t) Do
On first hearing, “machine learning” and “Artificial Intelligence” sound like technologies that will replace people. Computers will find…
Segmentation Good, Over-Segmentation Bad
It’s too expensive for marketers to ask everyone if they want to buy the next new thing. They…
The Digital Ad Campaign: A View From the Inside
Running a digital ad campaign is not a matter of guesswork. The craft has been around for a…
In the Future Tech Will Change, People Won’t
Welcome to DMN”s Future Week. Marketing and advertising have always been about identifying groups of people who are…
Outdoor Advertising Gets Smart
Cheap, timeless and persistent, the billboard stands and delivers its message in all weather, day or night. It…